I began my career in our family business, Rahmet Dondurma, where I built the fundamentals of commerce and brand management firsthand on the ground. My vision of combining traditional business discipline with the dynamics of the modern digital world naturally led me to deepen my expertise in performance marketing and data-driven growth strategies.
During the corporate and large-scale digital management phase of my career, I assumed critical responsibilities within Demirören Media Group, one of Turkey's largest media and technology conglomerates. In this role, I managed the digital operations, traffic growth strategies, and performance marketing framework for Milliyet, Milliyet Emlak, and all associated sub-channels. Following this, I spearheaded the digital transformation, growth, and performance marketing workflows for Yenibiris.com—a deeply rooted career platform—and Hepsiemlak (formerly Hürriyet Emlak), a leading player in the real estate tech sector, building robust muscle memory in omnichannel marketing leadership.
Continuing this high-impact ecosystem management, I spent over 4.5 years at Misli, one of Turkey's premier sports betting and entertainment platforms. In a highly competitive, fast-paced, and real-time data-driven sector, I managed massive multi-million dollar budgets, advanced data analytics infrastructures, and complex performance marketing frameworks. Throughout this long-term tenure, my team and I broke multiple efficiency records and delivered unprecedented user acquisition milestones that exponentially expanded the brand's market share.
As part of my mission to give back to the ecosystem, I served as a member of the IAB (Interactive Advertising Bureau) Jury, evaluating the region's finest digital projects and helping shape the digital advertising landscape.
Today, I am the Managing Partner and Brand Strategy Director at Peaksense, a premier, certified Google Partner digital marketing and advertising agency based in Istanbul. I lead the global and local growth trajectories of leading enterprise brands in the e-commerce and retail sectors, transforming SEO, Google Ads, Meta Ads, and advanced data integrations into a unified growth engine.
Under my strategic leadership, Peaksense has consistently proven its capabilities on the international stage. Following our global accolades and finalist nominations at the 2025 European Search Awards, we raised the bar even higher, securing consecutive finalist status at the 2026 European Search Awards in the "Best Use of Search - Fashion" category with our Lizay Pırlanta campaign.
Alongside sharing my industry insights as a keynote speaker at major global summits like WORLDEF Istanbul 2026, I am delighted to contribute to the global mobile marketing authority as a member of the SMARTIES Europe 2026 Qualifying Jury. Lately, I am heavily focused on how artificial intelligence is radically transforming search ecosystems, pioneering industry methodologies in Search Agent Optimization (SAO) and Generative UI to future-proof brand visibility.
