Gözde is a seasoned marketing executive with 17+ years of experience leading iconic brands like Coca-Cola and Absolut in her region. Known for turning strategy into measurable business growth, she has spearheaded award-winning campaigns across different consumer and lifestyle categories. Currently the Head of Marketing Strategy & Effectiveness at Pernod Ricard Türkiye, Gözde drives data-led marketing transformation while mentoring the next generation of brand leaders.