Giovanna Miranda is passionate about kind people, purpose-driven brands, and her caramel mutt named Sundae. A trends and communication enthusiast, she has over 15 years of experience in marketing, branding, media, product marketing, and digital content. She holds a degree in Advertising from USP and an MBA in Digital Marketing from FGV. Giovanna has worked at companies such as Telefonica Vivo, Webmotors, and TikTok, where she led the LATAM B2B Marketing team. She currently leads the Media, Data, and Brand Experience team at PepsiCo.