Gargi Bhatt is a marketing leader with over 15 years of experience across life insurance, banking, FMCG, and consumer healthcare. As Head – Brand & Customer Engagement at IndiaFirst Life Insurance, she oversees brand, product marketing, customer engagement — and conceptualised the company's first-ever integrated brand campaign. Her career spans brands including i-pill, Fevicryl, Fevicol MR, and Axis Bank's retail lending portfolio, giving her a rare cross-sector perspective on consumer behaviour and brand building. A MICAn by heart, Gargi brings to the jury a marketer's instinct for what moves people — and a strategist's eye for what drives business.