Esa, a dynamic media strategist, boasts an unconventional yet impactful journey in the advertising industry. With a background in Nutrition Science and Feed Technology from IPB University, Esa’s expertise extends far beyond his academic roots.

His career began at Starcom Indonesia in 2015, setting the stage for an impressive trajectory. Joining Mediacom Indonesia in late 2015, Esa navigated the digital landscape with finesse, managing key campaigns for The Coca-Cola Company Indonesia.

Esa’s leadership ascended as Group Head Digital at IPG Mediabrands in 2016, orchestrating digital strategies for influential clients. His role at OMD Indonesia showcased his prowess in strategic planning and performance marketing for clients like Telkomsel and McDonald’s.

In 2019, Esa transitioned to the client side, spearheading total media efforts for Reckitt Benckiser Health Indonesia. 

Now at Lazada as Head of Social, Esa drives impactful social media, KOL, and creative excellence in Indonesia

Esa’s journey exemplifies innovation, adaptability, and strategic brilliance, underlining his significance in shaping modern media landscapes.