Emma is an Executive Director at Edelman Ireland with over 15 years’ experience in the industry. She sitson the senior leadership team and shapes the local and global business strategy of the agency. As the Co-Lead of Brand, Digital & Creative at Edelman, Emma leads both local and international accounts ensuringstrategy, creative, and digital are integrated into client work.
Emma is a Board Director of the Irish Advertising Practitioners of Ireland (IAPI) since 2021 and is the firstperson from a PR agency to be elected to that board. Emma represents the voice of PR members andworks on initiatives to support agencies across Ireland to navigate both business and communicationschallenges. Emma also sits on the European Association of Communications Agencies as therepresentative (EACA) as the representative for Ireland on the Diversity, Equity and Inclusion Taskforce.
Emma represented Ireland as a Young Lion at the Cannes Festival of Creativity in 2017. She wasshortlisted by the PRII and PRCA that same year for the Young Communications Professional of the Yearaward. Emma was also named on PR Week UK’s 30 Under 30 list and was the only candidate selectedfrom Ireland to be included in this list. In 2024, Emma was named in Business Plus Magazine’s PR 40Under 40 list.
Emma is passionate about creativity and how it can deliver commercially for clients. In 2023 Edelmantravelled to Dubai to sit on the PR Jury of the Dubai Lynx Awards, MENA’s premier Festival of Creativity.
Emma’s strength lies in interrogating a brand’s business issues and has she a proven track record indeveloping brand strategy to deliver on both commercial and creative results and has won multipleindustry awards for her efforts. Emma’s passion for food translates to her work where she has devisedbrand strategies for some of Ireland’s biggest brands including Coca-Cola, Unilever and Fulfil.
