Edward is a senior AdTech leader, currently serving as Vice President, Global Programmatic Demand at Mobupps, with experience spanning in-app, web, and CTV. He began his career in aviation, including time as an aviation pilot, before transitioning into AdTech—a move that shaped one of the most rewarding chapters of his professional journey.
Over the years, Edward has worked across leading companies including Criteo, InMobi, Admazing and SE7EN, partnering with global holding companies, independent agencies, DSPs, publishers, and brands across CPG, gaming, retail, pharma, automotive, finance, fashion, and luxury.
His broad experience across the digital advertising ecosystem gives him a commercially driven perspective on innovation, data, technology, and measurable impact—which he brings to his role as a Smarties jury member.
