Peter has been a strategic leader in media and advertising for more than 30 years.

With an acumen for human insights and profound experience in brand management, communications planning, and content marketing, he now spearheads the strategy team at INGO Zurich.

Throughout his extensive career, he has worked with renowned agencies in Germany, the DACH region, the US, Central Eastern Europe, and China. He combines creative prowess with media expertise and is well-known in the industry for his thought leadership.