With over 20 years of experience across the Middle East, Africa, and India, I have partnered with leading brands to shape their innovation strategies and strengthen their brand-building journeys.

My career has been built on a deep belief that data, combined with a strong understanding of consumers, unlocks powerful stories that drive growth.

I have held senior leadership roles at Toluna and Nielsen, where I successfully grew large businesses and led diverse teams. My expertise lies in guiding organizations to make better decisions by blending consumer insights, advanced analytics, and storytelling.