Chitravinee leads Integrated Marketing Communication at KBank, driving data-led, performance-focused growth across banking, payments, lending, and wealth.
She pioneers the use of advanced analytics and AI to accelerate customer acquisition and maximize lifetime value at scale.
Her leadership transformed K PLUS into Thailand’s #1 mobile banking app, growing to 22.8 million users through deep data-driven personalization.
Blending creativity with precision, her award-winning campaigns demonstrate how insight-led storytelling can deliver both cultural impact and measurable results.
From global accolades like Cannes Lions to high-impact collaborations such as KBank x BLACKPINK, her work consistently connects relevance with reach.
She continues to elevate KBank’s brand leadership by turning AI-powered insights into strategic actions that drive sustained business performance.
