Chitravinee leads Integrated Marketing Communication at KASIKORNBANK (KBank), driving transformative branding across digital banking, payments, loans, credit cards, and wealth management. Her strategic creativity and consumer insight have established KBank as a leading, approachable financial brand.
She masterminded the marketing success of K PLUS, to become Thailand’s No.1 mobile banking app reaching 22.8 millions users – showcasing her excellency in blending technology advancement with compelling brand storytelling. Her award-winning campaigns – ‘Friendshit’ and ‘Face Off’ – earned over 30 global honors including Gold and Silver Cannes Lions, setting new standards in financial marketing.
Not to mention her bold stamp on the KBank x BLACKPINK collaboration, authentically engaging younger audiences and reinforcing brand relevance through a value-driven partnership.
Through her visionary leadership, Chitravinee continues to elevate KBank’s brand presence, ensuring it remains top-of-mind in Thailand’s competitive digital banking landscape.
