Tu is a seasoned marketing leader with over 15 years of experience across beauty, personal care, consumer health, and retail. She has built her career at the intersection of consumer insight, brand growth, portfolio strategy, and commercial execution, with a strong focus on turning market opportunities into scalable business impact.
As Head of Marketing for the Cosmetic Division at Beiersdorf Vietnam, Tu leads the NIVEA skincare and personal care portfolio, driving brand strategy, innovation, digital acceleration, marketing investment, and cross-functional growth initiatives. Before joining Beiersdorf, she held senior marketing roles at Shiseido and Fine Today, where she contributed to building Senka into one of Vietnam’s leading cleansing brands and accelerating the growth of Tsubaki in hair care.
Known for her consumer-centric and commercially grounded approach, Tu is passionate about creating integrated marketing strategies that strengthen brand relevance, deepen consumer engagement, and deliver meaningful beauty experiences with measurable business results.
