Bill is an Australian marketing professional with 15 years of experience in Vietnam's vibrant market. As CMO of Al Fresco's Group, he oversees marketing efforts for their diverse portfolio of nearly 50 restaurants. 
Al Fresco's Group are currently focused harnessing customer data to build stronger connections between the company's five brands and their consumers. Key to this evolution is transitioning an established F&B company into an automation and technology-driven business, and in turn, delivering accelerating growth in a fast-evolving and increasingly competitive industry.
His career has spanned a range of marketing disciplines, including media research, digital publishing, agency management, and brand development. These have shaped a unique understanding of the challenges and opportunities facing marketers in today's rapidly evolving landscape.