As Chief Marketing Officer for Lenovo in Asia Pacific, he is responsible for expanding Lenovo’s brand footprint in the Asia Pacific region, and driving sales for the entire portfolio of PCs, mobiles, severs, tablets and smart devices for Asia Pacific. With more than 20 years of experience in sales and marketing, including 14 years at Cadbury India, Bhaskar’s diverse experience in marketing ranges across FMCG, consumer technology and B2B technology.