Bharat Khatri work at the intersection of marketing transformation, media, AI & business growth across APAC. He explores how brands can become more useful to people & more understandable to AI systems while preserving trust, judgment & accountability. As Chief Digital Officer, APAC at Omnicom Media, he leads digital marketing operations, productization, governance, and capability development across diverse markets in the region. He has built and scaled connected ecosystems across media, commerce, CRM, and content, helping organisations move from siloed execution to more integrated, consumer-led growth. His experience spans unified data strategy, MarTech architecture, digital product roadmaps, and AI-enabled activation frameworks. Increasingly, his work centres on agentic systems & agentification, integrating intelligent agents into planning, optimization, and operational workflows to improve speed, precision, and decision quality at scale.
Bharat works closely with global, regional, and market teams to turn transformation priorities into practical roadmaps that teams can actually execute. He has driven adoption of AI solutions across markets with strong governance, clear use cases, responsible AI frameworks and measurable ROI. By aligning business strategy with technology platforms and ecosystem partners, he translates complex transformation agendas into clear roadmaps with accountability and impact. He is a strong advocate for responsible AI, enterprise data governance, and building future-ready capabilities that enhance decision quality, enable intelligent automation, and drive sustainable growth across markets. He is a complete foodie at heart, Bharat enjoys cooking in his pastime. Digital detox and good food make his weekends perfect. As an avid mountaineer, he sees practical parallels between what it takes to be on an expedition and being in the media advertising industry. The determination, perseverance, and out-of-the-box thinking required to take on mountaineering fuels him to find purpose in work and life.
