Bennett is the Chief Technology Officer at AdMaster. In 2006, Bennett along with Vincent Yan founded AdMaster. He is now responsible for leading AdMaster’s R&D team in improving the company’s product line, researching the latest technologies and finding new and innovative ways to extract value from big data.
Bennett developed AdMaster’s dual-cookie user tracking technology, has studied real-time data stream computing and has a wealth of experience designing data mining cluster architecture. He led AdMaster’s R&D team in developing China’s leading digital marketing cluster, which collects and processes data from multiple sources such as online advertising, social media, e-commerce channels and mobile apps. As AdMaster’s representative to the China Advertising Association, the Mobile Marketing Association (MMA) and other industry forums, Bennett has made significant contributions to the development of industry standards and protocols.
Bennett has a bachelor’s degree in computer science and engineering from Shanghai Jiao Tong University.