Ayşegül Torun is the TREA dCom & TR CX Lead at Mondelēz International, where she has been driving digital commerce transformation and consumer experience strategy for over six years. With a strong focus on full-funnel marketing effectiveness, premium media formats, and data-driven measurement, she leads integrated campaigns that bridge creativity with measurable business impact. Passionate about pushing the boundaries of marketing through emerging technologies — from Connected TV and retail media to incrementality-based optimization — Ayşegül is dedicated to connecting brands with consumers in smarter, more impactful ways and setting new standards in digital engagement across the region.
