As Global Head of Digital Marketing Experience at MSCI, Andrea Marshall leads the firm’s digital marketing ecosystem, spanning website experience, social media, performance marketing, lead generation, demand generation, marketing technology and analytics. She works closely with partners across Client Coverage, Product, Technology and Marketing to connect the dots between business priorities, client needs and digital innovation. Her focus is on creating smarter, more personalized experiences, accelerating growth and making sure marketing investments deliver meaningful business results. With a strong focus on AI transformation, Andrea is passionate about leveraging emerging technologies, automation and advanced analytics to modernize marketing, unlock efficiencies and fundamentally rethink how teams work, engage clients and drive business growth.
Andrea brings a broad marketing background that extends well beyond digital, with deep expertise in brand strategy, product marketing, creative, communications, customer experience, media, demand generation, data and analytics, and enterprise-wide marketing transformation. Throughout her career, she has been at the forefront of helping organizations embrace new technologies, evolve their marketing capabilities and translate innovation into measurable business impact. Before joining MSCI, she served as Head of Digital Experience and Client Journeys at Invesco, where she helped accelerate the company’s digital transformation, introduce new capabilities and champion more intelligent, data-driven and automated approaches to marketing. Her career also includes leadership roles at JPMorgan Chase and Nationwide, where she helped bring flagship marketing programs, platforms and experiences to life. Today, she brings that same transformation mindset to the rapidly evolving world of AI, combining strategic vision with hands-on expertise to help organizations adopt new capabilities, empower teams and work smarter. Whether building a brand, launching a product or reimagining the customer journey, Andrea loves bringing together great people, bold ideas and a healthy dose of curiosity to make things happen.
When she’s not thinking about marketing (or exploring the latest AI tools), Andrea is likely talking sports, cheering on Notre Dame or Ohio State football (yes, she’s aware that rooting for both comes with complications), following college basketball or supporting her hometown WNBA team, the Atlanta Dream. She’s also a triathlon enthusiast, an enthusiastic supporter of the arts and a firm believer that creativity makes just about everything better. Andrea is passionate about creating opportunities for others, championing diversity and inclusion, and supporting the people and causes that make our communities stronger. And while she loves a good competition, she firmly believes the best wins happen when everyone gets to be part of the team.
