Alex is GM, Client Service for Southeast Asia at The Trade Desk, where she leads teams to bridge the gap between sophisticated adtech and meaningful business impact across the open internet. With over 20 years of experience spanning client-side and agency roles across APAC, Alex brings a rare breadth of perspective to the rapidly evolving programmatic landscape.
At The Trade Desk, she champions data-driven, objective advertising solutions that deliver sustainable, high-fidelity results for brands navigating the complexities of today's digital ecosystem. In recent years, Alex has worked closely with partners and clients to develop solutions that have grown and scaled meaningfully across APAC's diverse and ever-evolving markets.
