Alex Gummer is the Senior Vice President to lead Dentsu Sports Analytics in EMEA. Gummer is a commercially focused sports marketing professional with over 15 years’ experience, delivering projects using the latest data-driven digital marketing techniques for leading brands and rights holders. As Director of Platforms, Data & Insight at Saracens Rugby Club, Gummer led the marketing function across the Saracens group.

Prior to Saracens, Gummer was Client Services Director at Two Circles agency where he worked on data projects for a host of properties including Wimbledon, IOC, UEFA, Liverpool FC, AFC Bournemouth, and the LTA. Gummer’s position as SVP at dentsu Sports Analytics will see him lead the company’s strategy and client delivery in EMEA, across a variety of world-leading brands and properties within the sports and entertainment sector.