Akila Jayaraman is a dynamic cross-functional leader with over 17 years of experience across consulting, technology, and advertising. At JioAds, she plays a dual leadership role as Head of Go-to-Market (GTM) – Strategy & Marketing and Business Head – Ecommerce Ads, where she drives strategic initiatives and unlocks digital growth opportunities across platforms like AJIO and Tira.

Before joining JioAds, Akila held key leadership positions at top global media agencies such as GroupM and Cheil, where she managed integrated media mandates—across both digital and offline channels—for marquee brands including Google and Samsung.

Recognized as a leading voice in digital marketing, Akila brings deep expertise in mobile app marketing, media strategy, consumer research, and data-led planning. She has been instrumental in shaping go-to-market approaches for app-first brands and is a trusted partner to CXOs for her insights at the intersection of media, tech, and commerce.

A frequent industry contributor, Akila is known for her thought leadership through authored articles, speaking engagements, and jury roles at leading industry awards. In 2019, she was named among Impact magazine’s 40 Under Forty.

Akila is passionate about digital transformation, startups, and the evolving intersection of retail and media. Outside of work, she is an aspiring percussionist and holds an MBA in Marketing from the University of Pune.