Overview | MMA / Marketing + Media Alliance

Business Impact Index

The MMA SMARTIES Business Impact Index is the first and only global mobile marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and technology enablers driving significant business impact through modern marketing. (In partnership with WARC).

Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.

The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.

In partnership with:

Warc

Business Impact Index

Top Creative Agencies

North America 2022

Top 10 ranking

Points by company

Full results

Rank Creative Agency Network Location Region Points
1 dentsu USA Dentsu International New York North America 25.8
2 160over90 Chicago North America 17.2
3 ATTN: Los Angeles North America 15.4
4 Starmark Fort Lauderdale North America 12.9
5 Leo Burnett Leo Burnett Boston North America 10.7
5 Lopez Negrete Communications Boston North America 10.7
7 MullenLowe MullenLowe Group New York North America 8.6
7 Toaster San Francisco North America 8.6
9 Morrison New York North America 5.0