Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
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Top Advertisers - Africa 2024
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| Rank | Advertiser | Region | Points |
|---|---|---|---|
| 1 | Pepkor | Africa | 160.4 |
| 2 | Shoprite Holdings | Africa | 124.2 |
| 3 | Unilever | Africa | 120.3 |
| 4 | Tiger Brands | Africa | 112.2 |
| 5 | Vodafone | Africa | 100.2 |
| 6 | Standard Bank Group | Africa | 93.3 |
| 7 | MultiChoice | Africa | 92.1 |
| 8 | Clifford Regenbaum | Africa | 80.2 |
| 8 | TFG Limited | Africa | 80.2 |
| 10 | Yum! Brands | Africa | 80.1 |
| 11 | Heineken | Africa | 76.2 |
| 11 | The Coca-Cola Company | Africa | 76.2 |
| 13 | Anheuser-Busch InBev | Africa | 76.1 |
| 14 | Suzuki | Africa | 60.2 |
| 15 | Geewiz | Africa | 40.1 |
| 15 | Microsoft | Africa | 40.1 |
| 15 | Mondelez International | Africa | 40.1 |
| 15 | Nando's | Africa | 40.1 |
| 15 | Paramount Global | Africa | 40.1 |
| 15 | The Robinson Group | Africa | 40.1 |
| 21 | Dentsu | Africa | 32.0 |
| 22 | Capitec Bank | Africa | 28.0 |
| 22 | Nestle | Africa | 28.0 |
| 22 | SPAR Austria AG | Africa | 28.0 |
| 25 | The Beverage Company | Africa | 24.0 |
| 25 | The Ford Motor Company | Africa | 24.0 |
| 27 | Absa Group | Africa | 20.0 |
| 27 | BMW | Africa | 20.0 |
| 27 | Sasol | Africa | 20.0 |
| 30 | RE/MAX | Africa | 16.0 |
| 31 | Amazon | Africa | 12.0 |
| 31 | Colgate-Palmolive Company | Africa | 12.0 |
| 31 | Sanlam | Africa | 12.0 |
| 31 | Spotify | Africa | 12.0 |
| 35 | John Deere | Africa | 8.0 |
| 35 | MTN Group | Africa | 8.0 |
| 35 | Upstream | Africa | 8.0 |
| 35 | Walmart | Africa | 8.0 |
| 39 | Alphabet | Africa | 4.0 |
| 39 | Centre for Analytics and Behavioural Change | Africa | 4.0 |
| 39 | SA Rugby | Africa | 4.0 |
| 39 | WPP | Africa | 4.0 |