Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers, brands and solution providers driving significant business impact.
| Rank | Advertiser | Region | Points |
|---|---|---|---|
| 1 | Unilever | Europe | 202.4 |
| 2 | Sabancı Holding | Europe | 177.6 |
| 3 | Turkcell Holding | Europe | 175.3 |
| 4 | Vodafone | Europe | 139.7 |
| 5 | PepsiCo | Europe | 122.4 |
| 6 | Dimes | Europe | 107.2 |
| 7 | İşbank | Europe | 97.8 |
| 8 | DenizBank | Europe | 92.7 |
| 9 | sahibinden.com | Europe | 65.9 |
| 10 | Nestlé | Europe | 65.6 |
| 11 | Migros | Europe | 61.9 |
| 12 | Coca-Cola Company, The | Europe | 61.6 |
| 13 | Ferrero International | Europe | 55.0 |
| 14 | Aldi | Europe | 49.9 |
| 15 | Renault | Europe | 49.8 |
| 16 | FOX Networks Group | Europe | 48.5 |
| 16 | Huawei Investment & Holding Co., Ltd. | Europe | 48.5 |
| 18 | Garanti BBVA | Europe | 45.1 |
| 19 | Brisa | Europe | 40.0 |
| 19 | Comcast | Europe | 40.0 |
| 19 | Sony Corporation | Europe | 40.0 |
| 19 | Vivendi | Europe | 40.0 |
| 23 | Kia Motors | Europe | 29.1 |
| 24 | Accenture | Europe | 28.0 |
| 25 | Deutsche Telekom | Europe | 25.6 |
| 26 | Sanofi | Europe | 25.1 |
| 27 | Adidas | Europe | 24.0 |
| 27 | Maxi Mobility | Europe | 24.0 |
| 27 | McDonald's | Europe | 24.0 |
| 27 | PRISA | Europe | 24.0 |
| 27 | Turkish Airlines | Europe | 24.0 |
| 32 | Koctas | Europe | 20.0 |
| 32 | Petrol Ofisi | Europe | 20.0 |
| 34 | Yapı Kredi | Europe | 16.5 |
| 35 | Banco Bilbao Vizcaya Argentaria | Europe | 16.0 |
| 35 | BP | Europe | 16.0 |
| 35 | VakifBank | Europe | 16.0 |
| 35 | Zurich Insurance Group | Europe | 16.0 |
| 39 | Telecoming | Europe | 12.0 |
| 40 | Dogus Group | Europe | 8.0 |
| 40 | Hillside Beach Club | Europe | 8.0 |
| 40 | Istanbul Cerrahi Hospital | Europe | 8.0 |
| 43 | Yapı Kredi | Europe | 5.0 |
| 44 | Performadz Dijital Medya | Europe | 4.3 |
| 44 | Rituals | Europe | 4.3 |
| 46 | Arcelik Pazarlama | Europe | 4.0 |
| 46 | Eti | Europe | 4.0 |
| 46 | Sedes Holding | Europe | 4.0 |