Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Advertiser | Region | Points |
|---|---|---|---|
| 1 | Alphabet | India | 144.9 |
| 2 | Perfetti Van Melle | India | 122.3 |
| 3 | Unilever | India | 106.7 |
| 4 | Aditya Birla Capital | India | 84.6 |
| 5 | Kia Motors | India | 80.6 |
| 6 | PepsiCo | India | 80.0 |
| 7 | Diageo | India | 66.1 |
| 8 | Mondelez International | India | 64.8 |
| 9 | Mumbai Police / Punjab Police | India | 50.5 |
| 10 | Asian Paints | India | 48.4 |
| 11 | Intel Corporation | India | 42.4 |
| 12 | Games24x7 | India | 40.3 |
| 12 | Netflix | India | 40.3 |
| 12 | Zivame | India | 40.3 |
| 15 | HDFC Bank | India | 36.3 |
| 16 | ITC | India | 32.2 |
| 17 | Marks & Spencer | India | 28.2 |
| 17 | MySchoolReviews.com | India | 28.2 |
| 19 | Axis Bank | India | 24.2 |
| 19 | Bridgestone Corporation | India | 24.2 |
| 19 | Estée Lauder Companies | India | 24.2 |
| 19 | McDonald's | India | 24.2 |
| 23 | Kotak Mahindra Bank | India | 20.2 |
| 23 | Reckitt Benckiser | India | 20.2 |
| 25 | Tata Group | India | 16.8 |
| 26 | ByteDance | India | 16.1 |
| 26 | Max Financial Services | India | 16.1 |
| 26 | Reliance Vision Express | India | 16.1 |
| 26 | The Hershey Company | India | 16.1 |
| 26 | United Breweries Group | India | 16.1 |
| 31 | Apple | India | 8.4 |
| 32 | Dunzo | India | 8.1 |
| 32 | Nikon | India | 8.1 |
| 32 | Spotify | India | 8.1 |
| 32 | Zomato | India | 8.1 |
| 36 | Bumble | India | 4.0 |
| 36 | MG Motor | India | 4.0 |
| 36 | Standard Life Aberdeen | India | 4.0 |
| 36 | The Times Group | India | 4.0 |
| 36 | Unacademy | India | 4.0 |
| 36 | Western Digital | India | 4.0 |