Maria Tanya T. Medina is a senior banking executive and marketing leader with nearly 30 years of experience in financial services, marketing, product management, business development, and brand strategy. She currently serves as Head of Branding and Marketing Communications at EastWest Banking Corporation, where she leads initiatives that strengthen brand governance, marketing effectiveness, and customer engagement across the organization.
Throughout her career, Tanya has held leadership roles in some of the Philippines' leading financial institutions, including UnionBank of the Philippines, Maybank Philippines, Standard Chartered Bank, China Banking Corporation, and Manulife Asia. Her expertise spans digital banking, customer experience, product innovation, and marketing communications. She has led regional digital initiatives across Asian markets and has been instrumental in launching pioneering digital banking and payment solutions in the Philippines.
A Certified Human-Centered Design practitioner, Tanya is passionate about leveraging technology, customer insights, and strategic partnerships to drive innovation, business growth, and meaningful customer experiences.
