Alvs leads the marketing team at Philippine Airlines and believes the flag carrier’s job is to carry the Filipino story to the world: honouring an 85-year legacy and building a brand where Filipino means world-class. Before PAL he spent 20 years in brand equity and innovation roles in Manila, Bangkok, Singapore and Paris across Unilab, Pepsi, Del Monte, Mondelēz and L’Oréal. He is a proud member of the LGBT community, a husband, and a dad to twins.
