Ritika Taneja is a leading voice in India’s commerce ecosystem, with over two decades of experience shaping how brands drive growth across marketplaces, D2C, and omnichannel. As Sr. VP & Head of eCommerce at WPP India, she has built and scaled a full-funnel commerce practice, redefining commerce as a core growth engine for brands. She has pioneered AI-led commerce capabilities and integrated operating models that connect media, content, platforms, and operations. A published author and industry contributor, Ritika is recognised for advancing the evolution of retail media and commerce in India.
