ACT: Apply strategic growth frameworks and embrace premiumisation to elevate brand value.
ACCELERATE: Advance CX maturity, harness AI, and streamline distribution to unlock growth.
ADVANCE: Plug growth leaks, embed curiosity into culture, and build future-ready skills & systems for sustained impact.
Video marketing has become the backbone of modern-age brand building. This session will explore key trends in the video advertising landscape and how free ad-supported video streaming is bringing together premium content, extensive reach, and new-age ad-tech to elevate advertising experiences.
This session will explore how retail media networks are transforming from pure performance platforms to sophisticated marketing ecosystems. The session unveils how brands can leverage rich first-party shopping data to inform strategic business decisions and product innovation. Industry leaders will discuss the emergence of upper-funnel advertising formats that enable brand storytelling, and how unified measurement frameworks are finally connecting awareness to purchase. Discover how retail media's full-funnel capabilities are delivering unprecedented insights into consumer behavior, enabling precise attribution, and creating new opportunities for brands to engage shoppers across their entire journey.
In an evolving media landscape, it's time to redefine what "premium" truly means. While traditional premium channels struggle with skipped ads and fragmented attention, premium in-app environments — particularly mobile gaming and entertainment apps—offer high-quality user experiences, brand safety, and measurable, impactful results at scale.
Key Takeaways:
Join the Masterclass at Impact India 2025 to discover how your brand can harness these powerful opportunities.
