Mission
To elevate creative excellence in Vietnam as a driver of business growth, cultural relevance, and long-term market progress, not just as an awards conversation.
Why it matters
Vietnam’s creative ecosystem is energetic and full of potential, but still fragmented, uneven in standards, and often disconnected from business outcomes. There is a clear need for a leadership platform that raises the quality of creative thinking, encourages best-practice sharing, and creates stronger industry standards.
What the council will focus on
- Prioritize high-level strategic dialogue over commercial interests to preserve the quality of discussion
- Elevate industry standards and long-term business value, moving beyond “creative for awards”
- Ensure all council insights and outputs are practical and scalable for the wider Vietnamese marketing ecosystem
What success looks like in year 1
- A curated founding group of top creative leaders and CMOs, with a focused core membership model to preserve quality, depth, and leadership relevance