Mobile Search | MMA / Marketing + Media Alliance

Mobile Search



MOBILE SEARCH COMMITTEE

The Mobile Search Committee has been established to develop common business models, operating procedures and technology interfaces that allow operators to offer an integrated, carrier branded mobile search experience to their subscribers – as well as help brands and content providers monetize their opportunities in the mobile ecosystem.

 

The Mobile Search Committee released the “Mobile Search Use Cases”.  To download the document, please click here*.

The Mobile Search Committee released the “Introduction to Mobile Search” document in January 2006.  To download the document, please click here*. 

The committee also released the Mobile Search Consumer Insights Research Reports in August 2006.  To download the report, please click here*.

*To open document:  Left click to open, or right click and "Save As" to save file.

The Mobile Search Committee is chaired by:
- Neal Karasic, JumpTap
- Jay McClary, AOL LLC

For additional information, please click here.

For information on all committee initiatives, please contact [email protected].