Metrics | MMA / Marketing + Media Alliance

Metrics

METRICS COMMITTEE

The Metrics committee is developing a recommended set of guidelines to measure the effectiveness of mobile marketing programs.  The Metrics Committee is initially focused on developing a Metrics Report which will establish a baseline for future mobile marketing primary research (metrics) initiatives.

 

For additional information on the NA Metrics Committee, please click here.

For additional information on the APAC Metrics Committee, please click here.

 

 

For information on all committee initiatives, please contact [email protected].