Edward Castillo is a global programmatic and omnichannel strategy leader with extensive experience driving growth across digital media ecosystems. Prior to his career in AdTech, he spent over a decade in aviation and earned his Pilot License, bringing a disciplined and strategic mindset to his work. Currently serving as Head of Demand & Partnerships at SE7EN (Formerly VideoHeroes), he leads the expansion of strategic partnerships across DSPs, SSPs, agencies, and brands, delivering scalable, performance-driven solutions worldwide.
With a strong background spanning leadership roles at Criteo, InMobi, and Admazing, Edward has built and managed high-impact partnerships, led international teams, and executed data-driven media strategies across multiple industries, including CPG, travel, e-commerce and retail, automotive, fashion, luxury, and gaming.
His work includes award-winning global campaigns such as FIFA World Cup Qatar 2022, Coca-Cola Real Magic, and P&G Gillette MVP, alongside collaborations with major platforms including DV360, Yahoo, Amazon, Criteo, DoubleVerify, IAS, and HUMAN.
Edward brings a strategic, innovation-led perspective to digital media, with deep expertise in programmatic, mobile advertising, and business growth, making him a valuable voice within the global media and marketing landscape.
