I began my career in the aviation sector, where I also spent time as a private aviation pilot before transitioning into the AdTech industry—one of the most rewarding decisions of my professional journey. Over the years, I have built experience across leading companies including Admazing, InMobi, Criteo, and SE7EN, working across in-app, web, and CTV environments.
Throughout my AdTech career, I have partnered closely with Holding Companies, independent agencies, DSPs, and global brands across sectors including CPG, retail, pharma, automotive, QSR, fashion, and luxury. This breadth of experience has given me a strong, well-rounded perspective on the digital advertising ecosystem and how different verticals approach growth, performance, and innovation.