Sean Cheng is the Chief Omnichannel Officer at FairPrice Group, a prominent retail and food services leader in Singapore. Sean is responsible for delivering a seamless and personalised customer experience across all touchpoints and driving the integration of online and offline channels, with a vision to enhance FairPrice Group’s “Everything Food Made Easy” strategy. Prior to joining FairPrice Group, Sean took leadership roles at TikTok (ByteDance Group)’s e-commerce business in Southeast Asia and also held the role of Group Chief Crossborder Officer at Lazada (Alibaba Group).