Kathryn Diana Domingo is a highly experienced Media Solutions leader with over 18 years in audience measurement, programmatic, paid social, and addressable TV. She is known for her strategic vision, driving revenue, scaling frameworks, and advising C-suite on data-driven strategies for outcomes-driven, privacy-safe activation.
As AVP, Media Management & Delivery, Solutions Design & Management at WPP Media PH, she spearheads advanced cross-channel solutions and pioneers AI-powered unified orchestration and AI-enabled solutions. Earlier, she successfully launched Finecast in the Philippines, establishing its market position and driving significant growth, and at Nielsen, she led major strategic initiatives in TV audience measurement and solution development, influencing industry standards.
A recognized thought leader, Kathryn frequently panels at industry events and serves as a jury member for the MMA Smarties Awards, where her innovative work in programmatic and AI has been highly awarded. She holds degrees in Communication Research from the University of the Philippines.
