As a marketing director at Reckitt, previously at Electrolux, Wrigley, I build and lead teams of passionate and talented professionals who are committed to delivering remarkable consumer experiences and building trusted brands in the fast-moving consumer goods and household goods. With over 23 years of marketing experience in Vietnam and South Asia building top brands, I possess a deep understanding of the diverse and dynamic markets, consumer behaviors, and industry trends in this region.

My core competencies include new business development, strategy, market research, and brand management. I have successfully launched and scaled new products, categories, and markets, leveraging data-driven insights, creative solutions, and cross-functional collaboration. Some of my notable achievements include winning multiple awards for communication and activation campaigns, boosting market share and sales for leading brands such as Doublemint, Electrolux, Durex, Strepsils, Enfa and partnering with educational and social institutions to build brand awareness and engagement among youth. I am driven by a vision of creating positive and lasting impact for consumers, communities, and the environment through marketing excellence and innovation.