Revolution Series

Revolution Series: Organizational Links – Is it your marketing organization that is slowing your growth?

Marketing Operating Effectiveness—getting the things you need done at the right level of quality, in the timeframes required, and at reasonable cost is a constant challenge that frustrates not only CMOs but all members of the marketing organization and beyond. This presentation will unveil new MOSTT research findings that can help provide marketing leaders with an actionable path to enhanced organization performance.

Jun 23, 2023 Global

Dr. Omar Rodríguez-Vilá Professor of Practice in Marketing, Goizueta Business School, Emory University

Shubu Mitra COO & Co-Founder, MarCaps LLC

Marketing Operating Effectiveness—getting the things you need done at the right level of quality, in the timeframes required, and at reasonable cost is a constant challenge that frustrates not only CMOs but all members of the marketing organization and beyond. This presentation will unveil new MOSTT research findings that can help provide marketing leaders with an actionable path to enhanced organization performance.