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The Marketing + Media Alliance (MMA) is the only trade association that unites the entire marketing ecosystem—CMOs, MarTech, AdTech, media, and marketer-supported companies—working collaboratively to architect the future of marketing while delivering growth today. Led by CMOs, the Alliance drives marketing change by tackling unanswered questions and challenging entrenched assumptions. We are unapologetically committed to science and inquiry, knowing that transformative impact only comes from constructively disrupting the status quo. Through peer-driven collaboration, the Alliance helps members aggressively adopt proven, science-backed practices. Each year, MMA Global invests millions in breakthrough research to deliver unassailable truths, actionable insights, and practical tools. By enlightening, empowering, and enabling marketers, we shape the future of marketing and propel business growth.

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