Speaker Presentations

The MMA Multi-Touch Attribution (MTA) Journey Map is the first end-to-end guide on how to launch a successful MTA initiative. Created by marketers for marketers, Joel Rubinson MMA’s MTA expert and President of Rubinson Partners, Inc will show the audience how to use the journey map to determine their stage in the journey, understand the key steps to achieving successful MTA deployment and learn which MMA tools are most useful at each stage.  Attendees will also walk away with knowledge of common MTA roadblocks and how to overcome them.

Based on three months of intense data research and foot traffic analysis, Drew Breunig, SVP of Strategy at PlaceIQ will take attendees through the changes in consumer behavior during social distancing. We'll discuss what this data means to marketers trying to plan, and offer a detailed Playbook to help you solve today's unique challenges by bringing monitoring, audience segmentation, and measurement into a holistic, strategic approach. 

Join Brian Quinn, AppsFlyer’s US General Manager and President, for a discussion with AI experts, Lomit Patel, Vice President, Growth IMVU & Author, Lean AI and Tom Taulli, Journalist & Author, Artificial Intelligence Basics & The Robotics Process Automation Handbook. The authors provide key insights for marketers on preparing their organizations for a shift toward AI, the value of attribution data, and how to align on the right data signals to measure success.

Ad fraud often masquerades as amazing performance, but under the surface it's stealthily stealing ad spend and optimizing your marketing campaigns in the wrong direction. Grant Simmons, VP of Client Analytics at Kochava, shares in-depth research on behalf of real brands that has helped recover millions of dollars in losses. Learn the three key signals you need to be watching out for to spot a fraud problem in your marketing.