Speaker Presentations

The session talk about the need for the 3 to be connected in a manner that it best benefits the business and its interests.  Mobile is a medium that helps deliver the connected scenarios for long terms results and impacts growth.

The changing landscape of the advertising world and the importance of the new tech innovation aiding the marketers and how they see the world changing.

The power of Machine learning and artificial intelligence is revolutionizing digital marketing with far reaching impact for search, display and app ads. What’s happening now is passe, in this session we will explore what’s next.

Two points we realized for Vietnam market:

• Financial inclusion is high priority for any developing economy, especially Vietnam, where the inclusion levels are still fairly low.
• Credit appetite is high as aspiration to improve the living and lifestyle is increasing, in hand with increase in economic prosperity.

As a leader in Consumer Finance industry, FE Credit realized this opportunity and built up “credit scores” with Telco giants and used it for marketing purposes to reach out to 10M potential customers. The result? 350,000 customers converted in 18 months.

Join us in this session to hear first hand how FE Credit overcame their challenges and making their successful path.

The best mobile ads are often not ads at all; they are engaging experiences. Ads you can feel; that rumble and shake; that have life-like graphics and realistic viewing experience, like water splashing the screen when a shark vaults over a boat; ads with zero buffering so they load instantly; with crystal clear sound and picture quality; and a variety of post-video experiences that drive consumer actions - a good mobile creative can deliver all of the above and so much more. Insights into creative campaigns that allow marketers to cut through the ad clutter and capture viewer attention, trigger action and reward them for actions taken. The future of mobile video is here.

MMA gives you an update on where the industry stands regarding MATT (Marketing Attribution Think Tank) and how marketers can take advantage of MMA’s ever-expanding MATT resources. 

The holy-grail of marketing measurement is Multi-Touch Attribution. Too bad it is so HARD!   

Are you aware of the change in retail model? Omni channel approach is a MUST and leads to easier and more profitable operations. Solving both Offline & Online challenges and helping you win back customer in the industry dominated by Amazon & Lazada & Walmart etc.. Omni channels relevancy spans all industries, retail and services.

Omni channel is a Journey and not a destination. Organisations have a difficulty to change from Brick and Mortar, which presents a huge opportunity in start up retail and services driven by mobile & digital marketing.

Graham will tackle the fast-growing challenge of ad-blocking from a creative standpoint. His thought-provoking presentation will cover ways we can address the issue. And possible solutions will be brought to life with cutting-edge case studies.

Realising the potential & effectiveness of Digital/Mobile , the Marketing strategy needs to be changed to incorporate all these changes. The presentations talks about the journey and its success from Zero to 50% spends on digital within the short span of 3 years and is still growing.

There has never been more  data available to judge the performance of a mobile campaign, but it may be argued that too much data is worse than too little. Various interested parties can use the data set that best suits their case; impressions served, click-through rates, likes, shares, comments etc. Even the manner in which reach and frequency is defined can be engineered to suit the interested party. In this session the speaker seeks to cut through the mire try to answer  whether the context of video format advertising has an impact on its engagement. The session will draw heavily from a study which looks at 3 ads with different strategic objectives and isolate whether its performance varies when tested within the context of 2 of the best known media sites in Vietnam. For sure the conclusion will create lively debate.