The 2014 agenda is currently being updated.
Conference Tracks
Join us in Main Room
Main Room
Join us in Pitch Room
Pitch Room
Join us in Deck
Deck
Tuesday, September 23, 2014
8:30 AM – 9:20 AM
Networking
Registration and Coffee
Registration and Coffee
9:20 AM – 9:30 AM
Remarks
Opening and Welcome
Opening and Welcome
9:30 AM – 10:00 AM
Standard
Brazilian Market Overview
Brazilian Market Overview
The latest information on Mobile Market in Brazil, including an evolution of the trends on Smartphone usage and the trends to measure mobile campaigns effectiveness
10:00 AM – 10:45 AM
Standard
Internet of things
Internet of things
It’s not the future anymore. How it is already changing the way we think about mobile.
10:45AM – 11:05 AM
Networking
Coffee Break
Coffee Break
11:05 AM – 11:45 AM
Standard
Geolocation
Geolocation
Transforming location signals into contextual data, enabling you to deliver personalized and relevant app experiences, content, and ads to mobile users.
11:45 AM – 12:30 PM
Standard
Open Innovation
Open Innovation
How brands and agencies structure their processes and approach the entrepreneurial universe, to seek partnerships that promote ideas, thoughts, products, new forms of connection with consumers and improvements in their services. And how these partnerships impact the internal processes of large corporations and the Brazilian entrepreneur ecosystem through technology.
12:30 PM – 1:00 PM
Standard
Nivea protection ad: a long road up to Cannes
Nivea protection ad: a long road up to Cannes
1:00 PM – 2:20 PM
Networking
Lunch
Lunch
2:20 PM – 2:30 PM
Standard
Welcome back
Welcome back
2:30 PM – 3:00 PM
Standard
Wearable devices: The Future of Mobile
Wearable devices: The Future of Mobile
From banner to iBeacon, how to find and impact correctly your consumer in mobile
From banner to iBeacon, how to find and impact correctly your consumer in mobile
Qraning the world
Qraning the world
How Qranio, a Brazilian app for education and entertainment in conquering the world.
3:00 PM – 3:30 PM
Standard
Using Lifetime Value to Optimize Your Digital Marketing Investments
Using Lifetime Value to Optimize Your Digital Marketing Investments
Ben Legg, CEO of Adknowledge (AdParlor’s parent company), will provide insight into the data-driven way to uncover the lifetime value of your present and potential customers, then optimize your cross-channel marketing activities to get the best ROI on your media investments.
Multiplatform world
Multiplatform world
How businesses can benefit from this universe with the right management and strategy.
The true mobile revolution!
The true mobile revolution!
Micro, small and medium business are key to any country’s economy. In Brazil there are more than 8 million SMBs, they represent 30% of the GDP, more than R$ 700 Billions in revenues, but less than 1% have a digital presence.
Understand why is so critical for the mobile industry to close the gap between connected consumers x connected business and all the missing opportunities.
3:30 PM – 4:15 PM
Keynote
"Hackonomy"
"Hackonomy"
Dare to Challenge Your Brand's Marketing Mindset. Brands that dare to disrupt the norm will come out on top. Find out from Bonin Bough how your brand can join the hacking economy.
Rich Media & Video in Mobile
Rich Media & Video in Mobile
The Mobile traffic is growing in Brazil and now represents 20 to 25% of the inventory of media, Smart Adserver will show the opportunities that the world of Mobile offers to display ads that are attractive and interactive.
PossoAjudar?, a Two Sided Network platform to engage people and brands
PossoAjudar?, a Two Sided Network platform to engage people and brands
4:15 PM – 4:35 PM
Networking
Coffee Break
Coffee Break
4:35 PM – 5:00 PM
Breakout
A success story with Kees Koolen
A success story with Kees Koolen
One of the key persons from 2001 until the end of 2011 to build booking.com from the start-up phase into what is today the largest online hotel reservation company in the world. COO booking.com 2001-2008. CEO booking.com 2008-2011. Chairman booking.com 2011-2014. Grew up at a dairy farm in the South of The Netherlands. Bachelor’s degree in mechanical engineering (1988). Master of Business Administration (not completed) 1988-1992. Started a management consultancy firm in 1988. Started and invested in more than 50 tech companies since 1997, one of them being booking.com.
Opportunities in digital video and social media
Opportunities in digital video and social media
Adknowledge CEO, Ben Legg and AdParlor Country Manager, Amit Wjuniski, will help you think through how to move some of your TV advertising budget into digital video, plus how to reach and engage with your audience via social media.
From zero to 1 billion
From zero to 1 billion
Building a pioneering ad-network in the world: André Ferraz will tell how he turned a college project in the first indoor location based Ad-network in the world with more than 1 billion ad impressions per month.
5:00 PM – 5:45 PM
Standard
The Brazilian consumer and SMS marketing
The Brazilian consumer and SMS marketing
A relationship of respect - Zenvia, leader in the Brazilian mobile market, presents the results of an exclusive research in the country about mobile marketing. The myths surrounding mobile marketing are about to be revealed. The reasons to invest in this media are many. Come find out!
Mobile Rich Media Made Easy
Mobile Rich Media Made Easy
Gabriel Catena and Sebastián Miret founders of Spark Flow will demonstrate live how easy is to create interactive ads using their technology. Reach possibilities on web, apps and social networks, covering all the branding needs of an Advertiser in the mobile ecosystem.
About Mobile Futures
About Mobile Futures
Wednesday, September 24, 2014
8:30 AM – 9:20 AM
Networking
Registration and Coffee
Registration and Coffee
9:20 AM – 9:30 AM
Remarks
Opening and Welcome
Opening and Welcome
9:30 AM – 10:00 AM
Standard
Let's talk about entrepreneurship
Let's talk about entrepreneurship
10:00 AM – 10:45 AM
Standard
Main Room
Mobile Marketing in Practical Terms
Mobile Marketing in Practical Terms
Real examples of how mobile can be used in the communication strategies.
10:45 AM – 11:05 AM
Networking
Coffee Break
Coffee Break
11:15 AM – 11:45 AM
Standard
Programmatic in practical terms
Programmatic in practical terms
How to optimize apps downloads with RTB - case Itaú
11:45 AM – 12:30 PM
Standard
Maximizing Mobile Advertising in a Cookie Plus World
Maximizing Mobile Advertising in a Cookie Plus World
12:30 PM – 1:00 PM
Standard
Extending your Audience Targeted TV Buys Cross Channel
Extending your Audience Targeted TV Buys Cross Channel
1:00 PM – 2:30 PM
Networking
Lunch
Lunch
2:20 PM – 2:30 PM
Standard
Welcome back
Welcome back
2:30 PM – 3:00 PM
Standard
Mobility Index
Mobility Index
Measuring the mobility level of Brazil's main advertisers
3:00 PM – 3:30 PM
Standard
The reality of Brazilian people and M-commerce
The reality of Brazilian people and M-commerce
How the mobile payment market is evolving: its challenges and opportunities.
3:30 PM – 4:00 PM
Standard
Music Industry Transformation to the Mobile World
Music Industry Transformation to the Mobile World
4:00 PM – 4:30 PM
Networking
Coffee Break
Coffee Break
4:30 PM – 5:00 PM
Standard
McDonald's & Mobile: from promise to results
McDonald's & Mobile: from promise to results
5:00 PM – 5:45 PM
Standard
How agencies are responding and not responding to change
How agencies are responding and not responding to change
5:45 PM – 8:00 PM
Standard
Closing Cocktail Reception
Closing Cocktail Reception
Português
