Categories & Dues | MMA Global
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  3. Categories & Dues
  2. Member Center
  3. Categories & Dues

Categories & Dues

Marketing + Media Alliance (MMA) members include buyers (marketers, agencies, retailers), sellers (media sellers and advertising solutions), enabling technologies, networks and other companies in relevant industry segments. Dues are calculated based on three criteria: Region(s), Organization Type, and Dues Tier.

Regional versus Global Membership

Member companies can join as a Regional Member—North America (NA), Asia Pacific (APAC), Europe, Middle East & Africa (MEA); Latin America (LATAM) or as a Global Member, which grants access to all four MMA regions.

Then Members identify their Organization Type* (see definitions below). Dues are based on the tier your company falls within based on your organization type.

Organization Type* Dues Tier Calculation**
Brand Marketer (Advertiser) Total Ad Spend (annual)
Agency Gross Billings (annual)
Media Seller Total Ad Revenue (annual)
Technology Enabler Total Revenue (annual)
Consultancy Flat fee

 

Click here to calculate your company’s dues.

For general membership inquiries, please email [email protected].

*Organization Type definitions:

  • Brand Marketer (Advertiser): a company that sells its products directly to consumers and businesses and buys marketing services to achieve its goals. Company must also not fit into any of the other sales definitions.
  • Agency: a company that provides strategic, creative or media buying and related services to marketers
  • Media Seller: a company that creates and/or promotes media and content or brokers the sale and distribution of digital advertising
  • Technology Enabler: a solutions provider offering technology and services that enables and supports digital marketing

**Dues Calculation definitions:

  • Total Marketing Spend: total annual marketing spend in measured and unmeasured media
  • Gross Billings: gross annual billable sales to your clients
  • Total Ad Revenue: gross annual revenue from advertising
  • Total Revenue: gross annual revenue for your organization