Click here to download the document (.pdf, 3.3 MB)中国无线营销联盟
MOBILE MARKETING ASSOCIATION CHINA
Mobile Marketing Association (MMA) 是全球著名的行业组织，旨在推动无线营销行业在全球范围内的发展；目前在北美、欧洲、中东、非洲、拉美、亚太等地区设有分支机构；其超过700家的会员公司来自全球四十多个国家和地区，业务涉及无线营销生态系统的各个领域，包括广告、手机设备制造、运营、零售、软件提供、服务等。 2011年4月，MMA 进入中国，‘MMA China·中国无线营销联盟’在上海成立。
‘MMA China·中国无线营销联盟’将致力于推广中国无线营销行业的发展：制定适应中国市场的移动广告标准；培养并促进品牌商，代理商，移动媒体及电信运营商对无线营销的认知和相互合作；携手第三方的调研机构建立第三方广告效果监测，为无线营销产业创造公证、有效的评估工具；不定期发布关于中国市场的无线营销白皮书和调研报告；组织和举办针对无线营销的高峰论坛，介绍国外移动市场的最新资讯、技术及营销发展动态；对在中国无线营销领域表现突出的广告活动和其代理商和广告主进行表彰。
‘MMA China·中国无线营销联盟’由DCCI创始人兼总裁理胡延平，亿动广告传媒创始人兼首席执行官马良骏，安吉斯媒体集团中国首席执行官李桂芬，群邑中国首席执行官李倩玲，阳狮锐奇前大中华区主席李亦非，宏盟媒体集团前中国首席执行官叶丽莲，六位共同创始人联合创建。
The Mobile Marketing Association (MMA) is the premier global trade association representing all players in the mobile marketing value chain. The MMA's global headquarters are located in the United States and it has regional chapters including North America (NA), Europe, Middle East and Africa (EMEA), Latin America (LATAM), and Asia Pacific (APAC) branches. With more than 700 member companies, the MMA is an action-oriented organization with global focus, regional actions and local relevance. MMA members include agencies, advertisers, hand held device manufacturers, carriers and operators, retailers, software providers and service providers, as well as any company focused on the potential of marketing via mobile devices. The MMA China was launched at Shanghai in April 2011.
The MMA China's primary focus is to establish mobile as an indispensible part of the marketing mix in China. By working closely with service carriers, application developers, brands, agencies and other important partners, the MMA China aims to build a sustainable ecosystem for the mobile marketing industry in China and to be the leading association for nation-wide consultation on key industry issues including measurement and metrics, mobile advertising guidelines, codes of conduct and consumer best practices.
The MMA China was co-founded by Yanping Hu (General Manager of DCCI), Joshua Maa (Founder and CEO of Madhouse), KF Lee (CEO of Aegis Media Greater China), Bessie Lee (CEO of GroupM China), Yifei Li (Former Chair of VivaKi Greater China) and Elaine Ip (Former CEO of OMG China).