September 16, 2002
MOBILE MARKETING ASSOCIATION RETAINS PETER C. FULLER WORLDWIDE FOR GLOBAL INTEGRATED COMMUNICATIONS AND MANAGEMENT SERVICES
Firm to Aggressively Drive New Membership, Initiatives and Member Benefits
MOUNTAIN VIEW, CA, September 16, 2002—The Mobile Marketing Association (MMA) has retained peter c. fuller WORLDWIDE as its agency of record. The firm, which has a long history with wireless marketing, will provide integrated PR, marketing and management services that will increase new membership, drive new initiatives and establish the MMA’s leadership in the mobile marketing industry. Peter Fuller will be the MMA’s executive director.
In 2000, Fuller founded the Internet Measurement Initiative (IMI), an organization that quickly became the leading voice for change in audience measurement. Several major corporations including Microsoft, AOL Time Warner and Yahoo! were members. The MMA and the American Association of Advertising Agencies were listed among the IMI's strategic partners. Now called The Digital Media Measurement Council, the IMI is part of the Advertising Research Foundation.
“As the leading voice for wireless, the MMA is taking an aggressive approach to new initiatives and new membership. We are seeing its role expand globally as new technologies are introduced and consumer adoption of wireless marketing increases. We needed a firm that could execute quickly on a global scale while providing enhanced support for our membership base. peter c. fuller WORLDWIDE was the perfect match,” said Perry Allison, MMA chairman.
The MMA soon will roll out a several new member benefits and rapidly expand its offerings in Asia, Allison added.
“We are pleased to have the MMA as a client,” said Peter Fuller, MMA executive director and president of peter c. fuller WORLDWIDE. “The association has an extremely progressive leadership and tremendous momentum. In an industry that is evolving rapidly, the MMA is the leading voice for the industry and consumers.”
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About the MMA
The Mobile Marketing Association is the premier global association that strives to stimulate the growth of mobile marketing M commerce and supporting technologies. MMA members include agencies, advertisers, handheld device manufacturers, carriers and operators, retailers, software providers and service providers, as well as any company focused on the potential of marketing via mobile devices. The Association is committed to fueling the advancement of mobile marketing business opportunities across all appropriate industry sectors through ongoing research and the development of standards and guidelines that foster the introduction of sponsor and marketing-supported content and M commerce experiences that enhance consumers lives. More information is available at www.mmaglobal.com.
About peter c. fuller WORLDWIDE
peter c. fuller WORLDWIDE is a Silicon Valley-based integrated public relations and marketing firm specializing in product and company launches, non-profit industry association PR and event management. More information can be found at: www.petercfuller.com .