Wednesday, October 5, 2016
Registration and coffee / Credenciamento e café
        
        
        
        
                      Registration and coffee / Credenciamento e café
Opening and welcome / Abertura e boas vindas
          
                  Opening and welcome / Abertura e boas vindas
Top 5 Smox insights
          
                  Top 5 Smox insights
Forget Unicorns: Breeding Dragons in a Mobile World
          
                      Forget Unicorns: Breeding Dragons in a Mobile World
We are all familiar with the concept and excitement of unicorns, but what if legacy companies could infuse some of these unicorn characteristics and launch even faster growing billion-dollar businesses? Bonin Bough, Mondelez International’s Chief Media & eCommerce officer, explores how exactly one could hatch, raise, and ride dragons within established organizations. Through innovative initiatives, such as eCommerce and Media Monetization, and burn-the-box mobile platforms like Personal Relationship Management, meaningful engagements with consumers are not only powering the dynamic between consumer, marketer and brand but also breeding dragons.
Maximize your mobile efforts to drive relevance and results
          
                      Maximize your mobile efforts to drive relevance and results
Consumers today browse and buy across multiple platforms, and marketers need to remain relevant and retain engagement at every point of the buying journey in order to drive sales. This session, based on an analysis of H1 2016 shopping data and led by Criteo’s MD LATAM - Ale Firmino, will explore what current e-commerce behavior looks like and how marketers can adapt a more successful and consumer-oriented strategy.
Coffee Break
        
        
        
        
                      Coffee Break
Welcome back / Boas vindas
          
                  Welcome back / Boas vindas
VR - transitioning from a 2D to a 3D design paradigm
          
                  VR - transitioning from a 2D to a 3D design paradigm
Music streaming services: Disruption in the music industry and business opportunities
          
                  Music streaming services: Disruption in the music industry and business opportunities
Wrap Up
        
        
        
        
                      Wrap Up





































