The Mobile Marketing Association has created Committees and Action Teams in order to actively establish industry-wide, national and international best practices and guidelines for mobile marketing.
Each Committee has developed a set of action-oriented initiatives which they lead. Committee chairs and participants provide expertise and a wealth of hands-on experience and knowledge that helps to focus and clarify each initiative and achieve results. Committee participation is a key way that MMA members help to shape the future of mobile marketing.
MMA COMMITTEES & ACTION TEAMS
MMA Committees and Action Teams help to address the current and future needs of companies active in adding mobile to their marketing mix.
Current MMA Global committees and action teams include:
- Academic Outreach
- Consumer Best Practices
- Education
- Measurement
- Metrics
- Mobile Advertising
- Mobile Commerce
- Mobile Program Mark
- Mobile Communities & User Generated Content
- Privacy
- Proximity
- Urban Special Interest Group
- Women in Wireless
- MMA Internal Committees
Click here for information on NA committee meeting times.
Click here for NA committee chair contact information.
For additional information, please contact the MMA Committee Team, [email protected].