Jimmy Poon, Managing Director, Púca China )Beijing, China)
I am the Managing Director for Puca China, a global leader in mobile marketing with offices in Dublin, London, Beijing, Shanghai and Guangzhou. I have over 15 years experience as Regional Managing Director for 4A Advertising Agency Networks where I built various digital divisions, including Tribal DDB )Greater China) and Ammirati Puris Lintas Digital )Greater China).
I have provided strategic leadership to the digital operations of global organisations such as HSBC Online Bank, Microsoft.com.hk and HP Online Store in the Greater China Region. I hold a B.Sc. from the University of Toronto and an MBA from York University in Canada.
I have been a Board Member of MMA Asia Pacific since April 2007 as I took over the position of the company's MD in China, while Puca is a founding member of MMA Worldwide, as well as a founding member of MMA Asia Pacific.
There are 2 key areas where I look forward to contributing significantly as an Asia Pacific Board member, with a keen focus on China. Firstly, I would like to see the kind of divide that separates local and multinational companies in the internet space, being eliminated as a result of a more localized approach of MMA in China. A key objective of mine is to help bring MMA, together with an international standard for mobile marketing, to marketing practitioners in China - multinationals and local Chinese companies alike. In China, since the infrastructure and policies are all tightly controlled by local players, their involvement is critical to the future success of mobile marketing, and MMA, in China.
Secondly, I see mobile as a channel that facilitates not only advertising, but also other parts of the customer experience chain, such as retail. Therefore, another key objective of mine is to seek out players in these other fields beyond advertising and spread the MMA / mobile marketing gospel to them. They include retailers, payment gateway providers, and in-store marketers for example. I believe my extensive experience, and contacts, in CRM will be a great resource to back up this specific task.
China is the largest mobile market in the world, and Puca is taking a pro-active role in facilitating its active participation in the mobile marketing space, and we would like to promote MMA as part of this participation process.
John Maguire, Chief Commercial Officer and General Manager, Asia-Pacific, CRE8 )Singapore)
CRE8 is a mobile marketing and entertainment company established in 2005. a subsidiary of New Zealand-listed Plus SMS Holdings Limited )NZAX:PLS), with offices in Europe, North and South America and in Asia, the company has a truly global footprint. Some of the world's best known brands - from across the spectrum of the industry - are counted among CRE8's customers and partners.
Apart from its active partcipation in national level bodies ina number of countries, CRE8 is a recognized operation agency )ROA) of the ITU T, an associate member of the GSM Association and a global member of the MMA.
A native of Dublin, Ireland, John Maguire has worked in the Asia-Pacific region for most of the last 20 years, much of this on the broadcast and media side of the telcomuunications business. In this time he has lived in Australia, Hong Kong and Singapore. Since joining CRE8 on its establishment nearly three years ago, John ahs been the company's prinicipal interface to operators and regulators worldwide and currently also leads the company's Asia-Pacific business.
CRE8 was a founding member of the APAC chapter of the MMA in 2006 and John was a member of the founding board of the chapter.
In offering himself for re-election to the board of the MMA's APAC chapter, John offers to the members of the APAC chapter his continued commitment to improving both the reach and value of the MMA to its members at an organisational level, but also - at a more personal level - support to the individuals whose job it is to drive our members' businesses in the region. John brings a lot of energy and a strong bias for action to the board.
Matthias Kunze, Director, Mobile Monetization, Yahoo! )Singapore)
Matthias Kunze is the Director of Mobile Monetization for Yahoo! Connected Life in Asia. he is responsible for leading the monetization strategy for Connected Life's mobile products including oneSearch, display advertising and new advertising formats.
Kunze has been working in the mobile advertising industry for more than three years. He was a co-founder of Actionality, Inc., a mobile advertising company, which was acquired by Yahoo! in May 2007. he as co-founded other software companies and worked int eh publishing and television business in Europe for many years. He has been a member of BVDW / MMA in Germany in 2006 / 2007.
About Yahoo!
Founded in 1994 by Standford Ph.D. students David Filo and Jerry Yang, Yahoo! began as a hobby and ahs eveolved into a leading global brand that has changed the way people communicate with each other, conduct transactions and access, share,a nd create information. Today, led by an executive team that includes CEO and Chief Yahoo Jerry Yang, President Susan Decker, Chief Financial Officer Blake Jorgensen,a nd Co-Founder / Chief Yahoo David Filo, Yahoo! Inc. has become the world's largest global online network for integrated services with more than 500 million users worldwide. The company is headquartered in Sunnyvale, California, with a presense in more than 20 markets and regions around the globe.
Why I would like to be considered for Board of Directors position: I would like to actively participate in the MMA activities and bring in my knowledge and experience in mobile marketing. Having been an entrepreneur in this field for many years as well as having corporate background I understand the needs and concerns of large and small players in the industry.
Rohit Dadwal, Director Mobile, Platform and One Care, Microsoft Operations Pte. Ltd. )Singapore)
Rohit Dadwal is the Director of Platform, Mobile and One Care )PMO) for Online services Group, Microsoft, Asia Pacific. In his present role he is driving Windows live services - online sales, mobility and platform evangelism. He is responsible to drive innovation in the digital and wireless space, embracing new business models and technologies and working to effectively communicate and expand routes for the emerging markets. He has been associated with Microsoft since Jan 2001.
With his expertise in the internet and the mobile business he which he has gained over a period of 10 years he is currently focused on next wave of products for convergence of internet, media and mobile business.
Rohit has traveled widely across Asia on business, attending and speaking at conferences. His knowledge of the internet, media and wireless space makes him a frequent speaker at conferences and is regularly called upon by the media for comments on the industry events.
Rohit is a founding member and a director of MMA APAC.
My Proposed contribution to MMA
Sean Rach, Managing Director, Hong Kong, OgilvyOne Worldwide Asia Pacific )Hong Kong)
OgilvyOne has recently earned consecutive One-to-One Agency of the Year acolades. In Hong Kong, we recently were named agency of the year for Digital and Direct from Marketing Magazine. We are Asia's largest and most awarded digital and direct agency. In our service to the MMA, we will continue to seek new and innovative ways to engage clients and cousmers around the region with the unique features and opportunites avaiable on mobile platforms.
Sean Rach - since joining Ogilvy in 2000 to initially lead the company's interactive business, Sean has led teams for clients such as American Express, The Venetian Macao, Nokia Mobile Phones, and SmarTone-Vodafone. OgilvyOne is Hong Kong largest and most awarded direct, interactive, and customer management marketing agency.
Prior to joining Ogilvy, Sean held several marketing positions with Sprint Communications Company in the United States. Sean started his marketing career at Hallmark Cards, Inc. where he gained experience in retail sales and category management before becoming responsible for all online media, partnerships and public relations for Hallmark.com. A former naval officer, Sean served aboard two ships during his five years of service.
Sean is active in the Hong Kong marketing community serving as Chairman of the Hong Kong 4As Interactive and Direct Committee which organizes the annual HK4As Interactive and Direct Award Show. A noted industry speaker, he has been a guest lecturer at Hong Kong University and City University.
Born and raised in Fort Worth, Texas, Sean earned a MBA in International Management from the Thunderbird School of International Management and Bachelor of Science from the U.S. Naval Academy.
Sean is eager to promote the mobile marketing space and has worked in partership with companies such as Yahoo!, myClick, and Hyperfactory to develop solutions for clients. He remains keen to help foster this medium as we are now able to reach its fuller potential.