Marketing Best Practices

CAMPAIGN STRATEGIES & BEST PRACTICES COMMITTEE

The Campaign Strategies & Best Practices Committee is establishing a library of best practices in an effort to share learning across the industry.

By publishing best practices, marketers can increase the success rates, including financial performance, of their marketing programs.

The Campaign Strategies & Best Practices Committee is chaired by:
- Melissa Bahktari, Kikucall
- Webster Lewin, R/GA

For additional information, please click here.

For information on all committee initiatives, please contact [email protected].