I would like to nominate Hervé Le Jouan to the EMEA Board of Directors for the MMA, as he would be a valuable asset to the association as it attempts to build its footprint internationally. Mr. LeJouan has successfully built global new media organizations and is widely recognized as an early innovator and entrepreneur in new media, having co-founded NetValue, one of the first European firms to measure Internet advertising, in 1998. After NetValue was acquired by Nielsen//NetRatings in 2002, Mr. Le Jouan held executive positions within Nielsen//NetRatings and later within MediaMétrie, an audience measurement firm for television, radio, cinema, and the Internet.
Before joining M:Metrics, Mr. Le Jouan was senior vice president at MediaMétrie, a French media measurement firm, where he was responsible for the global management of the firm's new services related to cross-media consumption. Previously, Mr. Le Jouan was managing director of Nielsen//NetRatings, France and vice president, business development and technology for Nielsen//NetRating's international division. While at Nielsen//NetRatings, Mr. Le Jouan managed research and development, production, sales, and marketing. He also was responsible for the integration of the business he co-founded, NetValue. Founded in 1998, NetValue was one of the first European firms to measure Internet advertising. After growing to more than 250 employees and listed on France's Nouveau Marché, it was acquired by Nielsen//NetRatings in 2002. Le Jouan founded NetValue after his tenure at Netscape, where he director of business development. Before Netscape, Mr. Le Jouan founded his first company, Helix, after a serving as a software engineer and project manager at CONCEPT, a company that developed financial management software. Mr. Le Jouan received a degree in engineering from the Université de Technologie de Compiégne, where he specialized in artificial intelligence.
As the managing director for M:Metrics Europe, Mr. Le Jouan is at the forefront of the emerging mobile medium, and brings unparalleled insights to the audience for mobile content. M:Metrics is the mobile market authority, and is widely recognized as the leading provider of mobile market metrics. With more than 120 clients, including the leading operators, OEMs and media companies, in six countries, M:Metrics is a tremendous asset to the MMA. In fact, the company has worked closely with the MMA on metrics and most recently, conducted the first study to assess the market for advertising supported mobile video. Our executives have also been active participants in MMA events, as sponsors, speakers and attendees.
Ian Clarke has recently joined OMD as our first Global Account Director on Vodafone. He has been in media for 20 years, handling domestic, European and Worldwide accounts.
Ian’s passion for media was ignited through working on Nestlé, Unilever and Coca-Cola GB at McCann-Erickson London. He then moved to McCann-Erickson New York to work on the Global Coca-Cola and Gillette businesses.
Ian returned to the UK to work at Leo Burnett Media London, soon to be relaunched as Starcom Worldwide. During his time at Starcom, Ian was promoted to Executive Director of International, managing all international accounts based from London,. These included Levi-Strauss, Nintendo, Diageo, TDK, UBS, Sun Microsystems, BT Global Services, TDK and Polaroid.
In his last role at Starcom, Ian was EMEA Managing Partner for EMEA. His responsibilities included for network product development, EMEA client servicing plus additional network account leadership, including Coca-Cola, Kraft Foods, LG Electronics and United Biscuits Europe.
In his free time, Ian and his wife Carrie spend most of it ferrying their 4 children to a multitude of kids activities and parties.
Ian has a passion for all digital channels and given his leadership role on the Vodafone business particularly the mobile arena.
Medio Systems would like to submit Mr. Lee Joseph as a candidate for the Mobile Marketing Association’s EMEA Board of Directors. Lee is an accomplished leader in the mobile media space and joined Medio to drive the company’s mobile search and mobile advertising business in EMEA. Before Medio, Joseph was at Openwave, where he served as Vice President of the Vodafone account team. He was responsible for building and managing relationships with Vodafone's extensive family of operators in 27 countries and five continents.
Before Openwave, Lee spent nine years at RealNetworks, culminating in his role as Vice President of Media Systems for EMEA (Europe, Middle East and Africa). In that role he led sales and business development activities across all market segments, including mobile and fixed operators. He also served as General Manager of Mobile Products and Services, where he helped RealNetworks to achieve clear leadership in the mobile arena, enabling more than 65 operators to deliver audio and video to their subscribers. His team built and managed a robust portfolio of partners including Siemens, Ericsson, Nokia and CapGemini.
Lee’s success in the mobile space and in EMEA is mirrored in the current success that Medio Systems is experiencing in the areas of mobile search and mobile advertising. In February, Medio was selected by the GSM Association as one of the three finalists, and the only mobile search company, for the Mobile Innovation Award, given out at 3GSM in Barcelona. This achievement comes after an extraordinary 12 month period for Medio, during which Medio Mobile Search was selected by Verizon Wireless, T-Mobile USA, Telus Mobility and Amp’d Mobile to provide best-in-class mobile search and mobile content discovery capabilities for their 85M+ combined subscribers.
About Medio’s Technology
Created specifically for mobile, Medio Mobile Search combines an intuitive user interface with powerful recommendation and personalization technologies, for a search experience that keeps subscribers coming back. Medio’s single search box for all on- and off-deck content is a compelling feature to drive subscriber satisfaction and loyalty, helping the operator to stand out with a quality user experience.
Medio’s content recommendation engine offers intelligent merchandising, using subscribers’ previous content purchases and search histories to offer relevant, related content. For mobile content providers this presents the opportunity to accurately target the millions of mobile subscribers on Medio’s operator partners’ networks with the precise wallpaper, ringtone or game download they’ve been looking for.
With the precise targeting capabilities of our mobile search platform, Medio enables advertisers to identify and reach audiences that are interested in what they are selling to achieve the best results for their campaign. Through Medio’s unique partnerships with mobile operators ads are intuitively integrated into the consumers' mobile search experience while its relevance drives maximum response.
Medio partners with mobile operators, handset OEMs, advertisers and publishers worldwide, providing search, mobile advertising and merchandising systems for streamlined access to content and advertising ecosystems. Medio’s solutions optimize on- and off-deck results, with the twin goals of maximizing revenue and ensuring a quality user experience.
As one of the early innovators in mobile data and messaging, Openwave introduced our first software products in 1994. Today, Openwave enables the delivery of innovative data services for more than 70+ leading mobile operators worldwide.
Openwave is a keen supporter of the emerging Mobile Advertising Channel and has been a member of the MMA for three years. Openwave’s interest in the MMA is to accelerate the adoption of Mobile Advertising by supporting the MMA’s Standards initiatives as well as evangelizing the MMA to our Global Mobile Operator customer base. Openwave is well positioned to share our industry knowledge with Mobile Operators; Openwave are actively recruiting our Global Mobile Operator customers to join the MMA.
I have been Openwave’s key contact with the MMA since joining the organization. I have served as a Board member for MMA UK and have actively supported MMA Global’s initiatives to create a truly global organization that will be the “voice” of the Mobile Advertising industry globally.
In my Corporate Development role I develop third party relationships with companies active in the mobile advertising space. Openwave partners with Mobile Advertising specialists in order to provide end to end solutions to our Mobile Operator customers. Openwave is keen evangelize the MMA to our customers since many seek a “map” of how to get started in developing the mobile advertising channel.
If elected to the EMEA Board of the MMA I will actively recruit Openwave’s EMEA based Mobile Operator customers to join the MMA. The success of the MMA in EMEA will be enhanced with the involvement of these key members of the Mobile Advertising Value Chain.
Prior to joining Openwave’s Corporate Development (M&A) Group I ran Openwave’s EMEA Developer Marketing Program. I have been privileged to know many of the mobile “market-making” companies who are driving the adoption of mobile data services.
Mobile Advertising is the next “big thing” for Mobile Operators in the EMEA region, as well as all members of the value chain. I am personally well-positioned to recruit Mobile Operators into the MMA; along with the many Mobile Advertising and Mobile Content companies who are already developing the Mobile Advertising market in the EMEA region. I intend to use my network of contacts in the EMEA region to recruit members into the EMEA organization in order to strengthen the EMEA Regional MMA.