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The State of Video & CTV
Video is now at the heart of the marketing mix
An overwhelming majority of marketers plan to increase their investment in the year ahead, seeing it as the most essential tactic for reaching audiences and driving business outcomes across the entire funnel.
Navigating the GenAI Landscape
A Practical Roadmap for Marketing Organizations
Generative AI (GenAI) may offer a transformative potential for marketing, but realizing this requires a strategic, organization-wide approach. We introduce a strategic framework, the "Need-Case Map," to guide marketers in prioritizing investments, aligning initiatives with business objectives, and maximizing impact.
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Main Stage Speakers
Greg Stuart
CEO
MMA Global
@gregstuart
Stephen Attenborough
Commercial Director
Virgin Galactic
Vassilis Bakopoulos
SVP – Head of Industry Research
MMA
Debra Bass
Global CMO and President United States
Nuvo Group
Suzy Deering
Former Global Chief Marketing Officer
eBay
@SuzyDeering
Anindya Ghose
Heinz Riehl Chair Professor
NYU Stern School of Business
Daymond John
Founder/CEO of FUBU, Presidential Ambassador for Global Entrepreneurship, Star of ABC's Shark Tank and
CEO, The Shark Group
Howard Lenn
Group Creative Director
J. Walter Thompson New York
Jeff Lucas
Chief Revenue Officer
Tubi
Laila Mignoni
Global Creative Excellence Director
BACARDI Rum
Shubu Mitra
COO & Co-Founder
MarCaps LLC
@shubu
Lorna Peters
VP of Marketing
Harry's Inc.
Bruce H. Rogers
Head of Marketing
SITO Mobile
Mike Storm
Cheif Operating Officer
Neurons Inc
Linda Yaccarino
CEO
X
Track Speakers
Marissa Barlin
Director, Consumer Marketing, Strategic Alliances
Cotton Incorporated
Marina Block
Regional Vice President
Factual
Alby Bocanegra
Interim Chief Technology Officer
City of New York
Joseph Bologna
Director, Display
PMX Agency
Collin Colburn
Analyst
Forrester
Julie Coppernoll
Corporate Vice President, Business Group Marketing; Chief Operating Officer, Team Olympics Global Marketing & Communications Group
Intel
Phil Kinzler
Product Marketing Lead
The Weather Company
Lucy Markowitz
VP of Sales
Vistar Media
Duncan McCall
Former CEO & Co-Founder
PlaceIQ
@dunkmac
Logan McGill
Senior Brand Manager, Global Digital Beauty Innovation
Johnson & Johnson Consumer Inc.
Michael Perlman
Chris Ready
Manager, Programmatic Strategy
Xaxis
Lisa Spencer
Digital Marketing Manager, Ford Enterprise
Ford Motor Company
Kerry Steib
Director of Cultural Impact
Spotify
Jenna Thompson
Model e Checkout and Tier 3 Lead
Ford Motor Company
Nick Worth
Author
Marketing to the Entitled Consumer
Meet the Innovators
Debra Bass
Global CMO and President United States
Nuvo Group
Maggie Mesa
VP, Publisher Partnerships, Mobile
OpenX
Lorna Peters
VP of Marketing
Harry's Inc.
Matt Pritchard
VP, Digital Acceleration
Campbell Soup Company
Jenna Thompson
Model e Checkout and Tier 3 Lead
Ford Motor Company
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