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VIP Partner

About Salesforce Marketing Cloud:

Salesforce Marketing Cloud is the world's #1 digital marketing solution, allowing marketers to deliver connected, intelligent, personalized and real-time brand experiences across all channels and throughout the consumer journey at scale. With Marketing Cloud Einstein, marketers can tap into the power of artificial intelligence in order to discover and predict the optimal timing, channel, content and audience for any marketing message. Leading brands such as Dunkin Donuts, adidas, Pandora and Nestle Waters turn to Marketing Cloud to improve consumer engagement and move their business forward. On average, companies that have deployed Marketing Cloud see a 27 percent increase in campaign effectiveness and 26 percent increase in marketing ROI. (Source: Salesforce Customer Success Metrics Survey conducted from 2015- 2017 on 7,000 customers randomly selected.)

VIP Partner

About TUNE:

Branch provides solutions that unify user measurement across different devices, platforms, and channels, and deliver seamless customer experiences no matter where the user comes from. The introduction of mobile has divided today’s businesses, causing inaccurate attribution and links that don’t work, leading to wasted marketing spend and broken customer journeys. Branch fixes that by providing a holistic view of various user touch points and ensuring that links take the user to the right place on the website or native app.

Branch is used by the top brands in mobile including Target, Starbucks, Airbnb, Slack and thousands more.

VIP Partner

About Waze:

Waze is an award-winning, crowdsourced navigation app with more than 70 million active users around the world. Real-time GPS data collected from its community of drivers gives brands deep insight into consumers’ intent and routines, allowing for powerful engagement. Through a combination of native ad placements and advanced targeting, Waze enables marketers to increase location and brand awareness while driving customers more frequently to businesses.

Track Session Partner

About Factual:

We at Factual believe that data should be accessible to every developer, entrepreneur, business, or organization – anyone who needs it to build a better app, provide a better search result, make smarter software – anyone who needs data to make a better decision or help others make better decisions. Today, Factual focuses on making location data accessible to the mobile world – data about places across the globe, and data which reveals a deeper understanding of people based on their geographic behavior. For more information, visit http://www.factual.com.

Track Session Partner

About PlaceIQ:

PlaceIQ is a leading data and technology provider that powers critical business and marketing decisions with location data, analytics, and insights. An early industry pioneer, PlaceIQ has become the standard for fueling better decisions by marketers, analysts and publishers through powerful, location-based consumer insights, real-world measurement, and attribution. With PlaceIQ, companies can uncover opportunities within the consumer journey by learning about and connecting with location-based audiences, measuring real-world ROI and applying insights that drive intelligent marketing and successful business outcomes.

Track Session Partner

About Vistar Media:

Vistar Media is a programmatic technology company for digital out-of- home. Vistar’s end-to- end programmatic ecosystem provides unrivaled scale, built for the complexities of OOH media. Using advanced movement data analysis, we provide targeting, seamless activation and measurement of audience-based buying across out- of-home and mobile media. We believe out-of- home is one of the most impactful channels available in today’s media landscape, with enormous opportunity to benefit from programmatic technology.

Track Session Partner

About The Weather Company, an IBM Business:

IBM Watson Advertising, formerly The Weather Company’s ad sales division, uses IBM Watson, the world’s leading AI technology, to unlock data and insights to help marketers make better decisions. To learn more, visit ibm.com/watson-advertising.

Supporting Partner

About AppsFlyer:

AppsFlyer’s technology is found on 98 percent of the world’s smartphones, making it the global leader in mobile attribution and marketing analytics. Data-driven marketers rely on AppsFlyer for independent measurement solutions and innovative tools to grow and protect their mobile business. AppsFlyer’s platform processes billions of mobile actions every day, empowering app marketers and developers to maximize the return on their marketing investments. With Facebook, Google, Twitter, Pinterest, Snap Inc., Tencent and 3,500+ other integrated partners, and clients including HBO, Playtika, Waze, Alibaba, Skyscanner, Activision and 12,000+ leading brands worldwide, AppsFlyer has 14 global offices to support marketers everywhere as the go-to resource for the most successful mobile apps in the world. To learn more, visit www.appsflyer.com

Supporting Partner

About Warc :

WARC is a global online resource with over 78,000 best practices and case studies from the world’s leading brands for every step of the advertising process. Recommended by 97% of our clients, we help executives at over 1,000 advertising and media agencies, brands, media owners, research companies, and universities stay focused on proven approaches and maximize returns on advertising investments.

Want to get to know us better? Sign up for WARC News, our daily digest of the latest developments in advertising and marketing from around the world and follow us on Twitter at @WARCamericas.

Supporting Partner

About Blis:

Blis is the global pioneer in location data. Our proprietary technology and platform helps agencies and brands use location data to better understand consumer behavior, allowing for effective targeted advertising to drive business outcomes. We believe that where you go defines who you are and advertisers must capitalize on these insights for meaningful marketing experiences across devices. Our technology filters and scales location data, giving advertisers access to the most accurate location events, location data, and unique devices. The data is then applied across the apps that matter most to their consumers for targeting based on rich insights. Clients are supported by our location experts or can work in an agnostic service model of their choice. Since creating the world's first location data technology platform in 2004, Blis has grown to be a global company with 27 offices across 5 continents. Blis’ clients include all major holding companies as well as leading brands in top verticals including Samsung, McDonald’s, HSBC, Mercedes Benz and Peugeot.

Supporting Partner

About MFour Mobile Research, Inc.:

MFour empowers major brands and other clients with tools and methodology to understand consumer behavior and attitudes in the Smartphone Era. Its products are the data and insights brands need to make smart decisions that allow them to overcome challenges, seize opportunities, and achieve business success. The technology MFour creates and the consumer- research services and consultation it provides embody an organizational culture and company philosophy focused on Quality, Consistency and Innovation.

Supporting Partner

About Pitney Bowes:

Pitney Bowes is enabling local and mobile marketing as a data and technology supplier to social media, CRM, e-commerce and digital marketing platforms, and to enterprise clients in retail, finserv, telecom, real-estate and insurance. With a portfolio spanning location data and spatial analytics to data quality and Customer Single View, Pitney Bowes supports use cases including audience creation and segmentation, geo-fencing and search, footfall attribution, location planning, personalized client engagement and e-commerce.

Supporting Partner

About Simpli.FI:

Simpli.fi is the leader in localized programmatic advertising. Simpli.fi works with the largest buyers of localized advertising, including brands, agencies, local media groups, networks, and trading desks. These companies utilize Simpli.fi to localize ad targeting and content, to deliver performance on high volumes of localized campaigns, and to provide deep insights on their dynamic audiences. For more information about the company or partnership opportunities visit https://www.simpli.fi/

Supporting Partner

About SITO Mobile, Ltd.:

SITO is a leading mobile data technology company that provides brands customized, data-driven solutions spanning strategic insights and media campaign delivery services. Through Consumer Behavior and Location Sciences™, SITO explores the consumer journey and presents powerful strategic knowledge assets and actionable insights for executives and strategic decision makers looking to understand and influence consumer behaviors.

Brands and agencies rely on SITO as a strategic partner for real-time understandings of customer movements, interests, actions, associations, and experiences, ultimately providing increased clarity for better business decisions. The Company is headquartered in Jersey City, New Jersey and its common stock is publicly traded on the NASDAQ Stock Market under the ticker symbol “SITO.” For more information regarding SITO’s science, technology and solutions spanning media and research, please visit www.sitomobile.com.

 
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